Bright Zoon

Bright Strategy

Bright Strategy

Our BRIGHT operational strategy is the compass for all MTNers: it clearly defines the six areas on which we need to focus to build our business sustainably. To ensure delivery of the strategy to the benefit of all our stakeholders, we have established clearly defined initiatives and KPIs for each of the six areas of ‘BRIGHT’. We expect these initiatives, which are effective 2018, to support improved top-line growth, EBITDA margins and cash flow over the medium term.